Our values


Our mission is to make new technology accessible to our users. By doing so, we provide new approaches, workflows and solutions to our customers’ challenges.


Innovation: Technology and innovation are the driving forces behind everything we do. We pursue our vision with great creativity, tenacity and ambition.

Usability: We invest in technology, because we want to see it being used and making a difference. We achieve this by providing smooth access to new technology, facilitating learning and deepening our users’ understanding. We strive for flawless execution and superior usability.

Leadership: Behind every innovation is a vision for a better future. Shaping the future requires courage, conviction and strength. Courage to try something new. Conviction to stay on course. Strength to overcome adversity. We call this inspired leadership.